English Louis ルイコーチ · 東京
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My story

From London to Tokyo, surrounded by the world's top players.

Portrait of Coach Louis
Louis Coach · Tokyo

Born into the professional game

I was born and raised in London — golf was always beside me. My father, Chris Meadows, was a golf professional and TV presenter, and I travelled the world's tournaments with him, walking beside legendary players and coaches. Looking back, it was an absurdly privileged place to grow up.

I was coached directly by six-time Major champion Nick Faldo, spoke with world-class players like Collin Morikawa, Xander Schauffele and Justin Rose, and caddied at Major championships.

The one answer they all gave

For years, I asked players and coaches the same question.

"What do you value most?"

"The fundamentals. Without them there is no consistency, no repeatability, no distance — ever."

The answer was astonishingly consistent. Golf is not a sport of talent or feel — the players at the very top are the ones who care most about the fundamentals.

Taught the right things from the start, I broke 100 at age six and was shooting in the 60s as a teenager, competing at national level. That is exactly what I want to hand to you: a true understanding of the right movements — and a lot more enjoyment on the course.

— Louis Coach

The swing

Scroll through the swing.

Address → takeaway → strike, frame by frame as you scroll.

Media & digital

Bringing golf's Majors to Japan.

Louis led the official Japanese social media for The Open Championship (men's and women's) and The Masters — learning how the world's biggest tournaments are told to a Japanese audience.

+1,961%

Traffic growth

+406%

Page-view growth


Ready to lower your scores?